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4 Reasons to Use Email Marketing


As digital marketing practices have evolved and expanded, many business owners have begun to question the use of email marketing. To some it may seem outdated, but when done correctly, it can be a vital part of your marketing plan. Here are four reasons you should be using email marketing:

 

1.  It’s Affordable

Possibly the biggest incentive to use email marketing is the cost. You can reach a large number of people for literally pennies on the dollar. This makes it more appealing, especially for small business owners. Many email marketing services even offer free plans as long as you send under a certain number of emails a month.

 

2. (almost) Everyone Uses Email

A recent Hubspot report stated that 91% of consumers use email and in August of 2017 there were a reported 1.2 billion people using Gmail. Not only can you use email to pass along specials and promotions to your customers, but they can then be forwarded to more people increasing their potential reach. 

 

3. More People See Your Message 

Social media platform updates and changes have made it increasingly difficult to get messages out without using paid promotions. On average, only 2% of a Facebook page’s fans will see posts in their newsfeed. However, 90% of emails are delivered to the subscribers’ inbox and the average open rate for email marketing campaigns is just under 25%. This makes it far more likely that your message will reach people through email versus organic social media posts. 

 

4. It’s Easy to Measure

There is no guessing in email marketing. You are able to track who opened your email, which links were clicked and how many people unsubscribed. Using these metrics, you can edit your email lists and content to make sure you are getting your message out to the right people.

Interested in using email marketing for your business? Contact us