Google AdWords vs.
Facebook and Google are often viewed as competitors when it comes to online advertising. This can create a false sense that business owners need to choose one or the other. In reality, using both platforms simultaneously can help you achieve maximum visibility. So, what are the differences between Google AdWords and Facebook Ads?
The Google AdWords Search Network is the largest and most popular paid search platform. Text ads are designed and targeted based on keywords, which are specific words and phrases in search queries entered by Google users. With this platform, advertisers only pay when a user clicks on an ad, which is why it is commonly referred to as “pay-per-click” advertising. When using Google ads, you are essentially paying for the potential to find new customers based on the search terms they enter. This leads to being able to target people with high purchase intent. Search Network ads are well suited for less visual industries and urgent services such as dentists and towing companies because ads are shown to people who are actively searching for their service.
Facebook advertising falls into the category of paid social media. It takes a more behavioral approach and allows you to target potential customers based on their interests and demographics with ads containing text, photo or video. For example, if you are a moving company, not only can you select the basic demographics you want to target, but you can take it a step further and target people who are likely to move based on their behaviors. Facebook has the highest number of monthly active users out of every social media site in the world, so their ability to reach and target users based on interests is almost unmatched.
The Key Differences
To put it simply, AdWords helps you find customers when they are actively searching for the product or service you offer, and Facebook advertising helps bring people to you based on their demographics and interests. When used together Facebook and Google have the potential to increase brand awareness and lead to more website conversions.
Contact us to learn more about using Facebook and AdWords to promote your business.