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Tips to Upgrade Your Facebook Marketing


Social media has grown to play a very active role in the marketing business. Facebook is currently the largest social network in the world with more than 1.23 billion active users, which means the use of Facebook as a marketing tool is no longer an option for marketers… It’s a must. Here’s how you can use Facebook to your advantage for marketing purposes.

Profile Photo and Cover Image

Your profile picture should be your logo and only your logo. It’s important to put your business identification as the initial image users interact with. Your cover photo is based on preference and what you feel is reasonable for your page. Be sure that any images you use are high quality to enhance credibility.

Filling Out All Information

When you are creating your page, or editing the page’s settings, Facebook leaves sections for specific information. Fill out both the required and requested information. This eliminates any unanswered questions that could potentially be asked by users.

Post Important Info and Updates to Your Wall

People keep up with your page to stay informed. The more active you are, the more exposure your page will get. Be sure to post useful information that is beneficial to the user.

Study Your Statistics

Facebook offers a cool feature where you can follow the analytics of your page. If you pay attention to them, this can help decipher what you need to post more of or less of depending on the activity of your users.

If you want your business to be as successful as possible, it is important to use the marketing tools that are offered right at your fingertips. If you are interested in developing your Facebook marketing strategy, contact FOX Digital Strategies today!